- SEO -
- VISIBILITY -
- TRUST -
- SALES -
- REACH -
- AWARENESS -
Digital PR is used to increase your brand's online presence, digital visibility and to improve your Google and search engine positions, helping to drive more business to your website!
It has never been more important to implement digital PR into your sales and marketing strategy and is a great tactic that builds authority, trust, and ranking, as well as helping you to rank better organically with your desired keywords, giving you the competitive advantage.
PAYG PR's specialist team have great relationships with key journalists and will help you to achieve coverage, brand mentions and backlinks (great for SEO!) in your desired publications and blogs - anywhere that truly matters for your business.
Digital PR strategies include press release distribution, commentary, newsjacking, campaigns, surveys, product and service reviews and interviews, as well as influencer activity.
How we can help you
Press releases are what sells your brand, product or service to the press, and most importantly the press that you want to be in front of. We have over 10 years experience of perfecting the release - and we know what the press wants, and how to stand out.
We write SEO focused press releases that are ready to publish. We work with you to ensure that they reflect your brand and key messages, from tone of voice to knowing what photos will work best. Journalists receive 100s of releases a DAY - we write press releases that stand out from the crowd and showcase your business effectively.
Not only do we write press releases, but we can also make sure they are used, placing your business directly in front of your ideal customer. Using our great relationships, and expertise, we distribute press releases to your desired hit list of publications and get the right journalists talking about your business.
Though the goal is to get your press release published, we also know that press releases are talking points. When we engage with the press, we think beyond the press release, and use them as an introduction to the business. When you have a great release, it will lead to interviews, features, and campaigns, meaning more opportunities for you and your business.
Your product is your gateway to top tier press and influencer engagement. From full features to roundups, to exciting reviews from the leaders in the industry and media, we get your product in front of the right people.
We write targeted releases, create relevant media and influencer hit lists, run exciting campaigns and shout about your product from the rooftops. We use our expertise in digital PR to create a buzz around your business, and we showcase what makes your product unique and worth talking about.
Are your competitors always getting great coverage, talking about things you should be? Want to get great PR opportunities, increase your authority, online presence and build your company profile or personal brand?
Commenting and newsjacking are great ways to achieve this - effectively and quickly.
We keep our finger on the pulse when it comes to the news agenda, monitoring the news wires and media requests to find the opportunities relevant with your business, goals and objectives, We work with you to create specialist commentary, thought leadership pieces and also pitch you to the press and relevant journalists and publishers.
Whether it’s topical of the moment or something you want to be talking about that is relevant, new and exciting - we help showcase your expertise. We craft formulated pitches that are read, responded to, and get you featured in top-tier media and other desired publications.
Working with the right influencers is one of the most effective ways to get directly in front of your target audience and increase your online presence.
We start by building a targeted and tailored strategy focused on audience, engagement and campaign development - we aren’t the ‘throw things at the wall until something sticks’ kind of agency. We create clear, concise goals that ensure you are working with the right influencers, and get the results that you are looking for.
And we look beyond the traditional ‘grid post’ and develop creative ideas to make your campaigns pop! We look at the right platforms and methods for your business - from IG Lives on Instagram, videos on Tik Tok, webinars on LinkedIn, to rooms in Clubhouse, we create campaigns that are relevant, current and effective.
From sales to awareness, we help you create long term relationships with the right people, to help you achieve long term results!
We create fun, educational & creative social media content in line with your brand, designed to drive engagement, grow followers, brand awareness and most importantly, sales!
We start by developing a strategy to help us understand your business, its goals and how you want to be perceived on social media. We look at key audiences, tone of voice, industry, branding and create content that works!
Social media is very often the first port of call for your customers - even before your website, so it’s vital that your content gets noticed. As well as strategy, we also put together content calendars and schedule content to develop consistency.
If necessary, we also connect you to great photographers and videographers to create hi-res assets for your business and social channels.
We put engagement before selling and build your social media presence through interesting and relevant content that encourages comments and click-throughs.
PERSONAL BRANDS | HEALTH & WELLBEING | FOOD & DRINK | LIFESTYLE | HOME & GARDEN | FINTECH | TECHNOLOGY | PROPERTY
WE HAVE A CREATIVE AND IMAGINATIVE TEAM WHO ARE READY TO LAUNCH CAMPAIGNS THAT ARE DIGITALLY FOCUSED AND EQUIPPED TO DISTRIBUTE TO AN EXTENSIVE NETWORK OF JOURNALISTS WE WORK CLOSELY WITH.
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